Excerpts from the book of James Kerr
Successful leaders balance pride with humility: absolute pride in performance; total humility before the magnitude of the task.
The challenge is to always improve, to always get better, even when you are the best. Especially when you are the best.
Never be too big to do the small things that need to be done.
He who has a why to live for can bear almost any how.
Marginal gain can be technical, physical, practical, operational, and even psychological.
It’s the repetition of affirmation that leads to belief and once that belief becomes a deep conviction, things begin to happen
Even the address of the corporate headquarters is infused with the Apple spirit: One Infinite Loop