Excerpts from the book of James Kerr

Successful leaders balance pride with humility: absolute pride in performance; total humility before the magnitude of the task.

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The challenge is to always improve, to always get better, even when you are the best. Especially when you are the best.

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Never be too big to do the small things that need to be done.

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He who has a why to live for can bear almost any how.

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Marginal gain can be technical, physical, practical, operational, and even psychological.

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It’s the repetition of affirmation that leads to belief and once that belief becomes a deep conviction, things begin to happen

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Even the address of the corporate headquarters is infused with the Apple spirit: One Infinite Loop

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